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Social, economic and commercial factors at work

“The new economy may or may not materialize, but there is no doubt that the next society will be with us shortly. In the developed world, and probably in the emerging countries as well, this new society will be a good deal more important than the new economy (if any). It will be quite different from the society of the late 20th century, and also different from what most people expect. Much of it will be unprecedented. And most of it is already here, or is rapidly emerging.” (Peter Drucker)

Many attitudes and beliefs that were relevant thirty, ten or even five years ago, are now less significant or of no consequence. If business decisions are to be effective and workable, they must be grounded in the present and in the likely future.

This toolkit reviews the social, cultural and commercial influences that continue to change the world of business: how attitudes, behaviours and expectations are changing and the implications for business. It is designed to enable business leaders to adjust their thinking and decisions in line with emerging trends.

Length: 14 pages

Contents

The Concept

Making it Happen

This provides a detailed guide to the forces shaping business, how they are affecting businesses and how to succeed. These include:
• The need to manage paradox
• Understanding the world in 2020
• Recognizing how employment, societies, attitudes and organizations are changing
• The fact that knowledge and scarcity matters
• The effects of globalization
• The rise in customers’ power
• How financial management is changing
• Technology’s impact (typically over-estimated in the short-term and under-estimated in the long-term)
• The fascinating and far-reaching effects of demographic changes

The Last Word

Further Information