(The price shown is for less than 500 employees. For prices for more than 500 employees download full pdf brochure here.)

Increasing revenues with market planning

“A product is anything that can be offered to a market for attention, acquisition, use or consumption.” (Philip Kotler)

Marketing relies on many things but the most significant are: understanding your customers, monitoring the effectiveness of your plan – whether it is achieving its objectives – and continuously refining and improving your activities. This toolkit explains the essentials of marketing and market planning.

Length: 14 pages

Contents:

The Benefits

Action Checklist: Preparing and Implementing a Marketing Plan
• Segment the market
• Understand what customers want – and how the product benefits customers
• Know your competition and differentiate your product
• Determine your pricing strategy
• Increase sales revenues
• Gain and maintain the loyalty and trust of customers

Avoiding Problems

Dos and Don’ts

Key Questions

Action Checklist: Techniques to Win New Business

Things You Can Do
• Set objectives
• Plan marketing activities
• Budget for marketing expenditure
• Segment your markets and measure customer profitability
• Understand the issues affecting the success of your marketing strategy

Further Action

Further Information