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Making technology work

“The one thing computers have done is let us make bigger mistakes. We have to be careful not to depend on our machines.” (Michael Bloomberg)

The power of the Internet – for businesses, customers and employees – has been contested during the past decade. Some people have claimed that the Internet is the greatest force since the onset of the industrial revolution, whilst others argue that this is hype, pointing to inflated share prices and business failures as examples of their case. The truth is that the greatest business tool of all remains unchallenged: it is the human spirit. The ability to serve customers, innovate, compete, lead and deliver all of the other entrepreneurial qualities is what matters; in the early years of the twenty-first century one of the ways to achieve these things, delivering competitive advantage and driving profitability, is mastery of the Internet.

This toolkit explains how to harness the power of the Internet to develop your business.

Length: 10 pages

Contents:

The Benefits

Action Checklist: Understanding the Principles of Business On-line
• The balance of power is shifting decisively to the customer
• The Internet is revolutionising sales techniques and perceptions of leading brands
• The pace of business activity and change is rapidly accelerating
• Competition in all its forms is intensifying
• Knowledge needs to be nurtured and developed
• The Internet is still extending its reach
• Ten factors create success on-line

Avoiding Problems – this section provides practical techniques to avoid problems and overcome potential pitfalls.

Dos and Don’ts

Key Questions

Things You Can Do
• Engage your customers in dialogue
• Make sure your website is effective
• Recognise when a new approach is possible
• Help customers when they do business on the Internet
• Find the expertise you need

Further Action

Further Information